Advantages of Online Advertising
Online advertising is the means of
promoting a product on the Internet using
various Internet features. With the arrival
of Internet, the business world has become
digitalized and people prefer buying things
online, which is easier and faster. Online
advertising otherwise known as e-
advertising gives a new dimension and unique
charm to the product, which is an added
advantage.
Incomparable:
The primary benefit of online advertising
over offline business is monetary advantage,
which cannot be gained locally. This leads
to great progress in business, which is the
ultimate aim of any businessman. Online
advertising offers a wide spectrum of
recognition, which is incomparable to any
other mode of advertising.
No Time Limitations: Online
advertising has no time limitations and is
viewed day and night throughout the globe.
Online advertising reduces the transaction
cost and contributes to the profit of the
company and is secure in competition against
international marketing. The owner is much
more satisfied because a secure business is
more beneficial and reliable.
Cost
Effective:
Certainly online advertising is one step
ahead over others and helps to keep pace
with the fast changing world. 'Pay- per-
click' advertising is one form of
advertisement and is a very cost effective
way of getting advertised for the price of a
half page advertisement in a regional
newspaper.
Email Ads:
Another form of online advertising, which is
gaining popularity, is e- mail and it has
enjoyed tremendous growth in the last few
years. Since there is a change in trend of
shifting from print to online, online
advertising will continue to grow as long as
the technology advances.
Affordable: Small businesses find
online advertising offering maximum exposure
for a minimal cost. Small businesses target
their ideal clients and find that online
advertising is an affordable way of
advertising. Online advertising gives a
direct response, making it profitable to
both the consumer and the seller. Banner
advertisements depict in pictorial form and
are commonly viewed on high traffic sites
and also give a hyperlink back to the
advertisers own site. The price varies
according to the number of advertisements
shown. Sponsorship advertisements are larger
then banner advertisements and contain
considerable amount of text and placed on
ezines or online newsletters. The price
varies according to the number of readers of
the newsletter.
More Feasible:
The services of online advertisement
agencies have made them to run the campaigns
in an effective way and are more feasible.
It also helps the marketers to keep an eye
on the performance of advertising campaign,
which is impossible in other types of media.
This enables them to modify the campaign by
analyzing the data thus targeting the
customers. The online advertising agency
ensures a wide reach to the audience through
the central advertisement server since it
uses online advertising network. In
conclusion, online advertising is the
cheapest and effective mode of advertising
whose success has proved its potential.
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